In the new communication platform Zuegg says in a completely new and engaging way all his love for the fruit, of passion, respect for the rhythms of nature and especially such simplicity, in production methods as much as in its product recipes. I contributed to develope a path and narration able to highlight not only the quality of products, but also the attention the company aimed against a life-style focused on physical well-being, capable of giving more taste every day at our days. Objective: generate contents that revolve around the world of the fruit and the brand, and even further establish itself as “the european fruit specialist level.”
The site is home to many curiosities among the various sections regarding the fruit and its benefits, a space dedicated to Zuegg orchard and the chain of production, special events celebrating the 125th anniversary and the centennial history of the brand, so many imaginative recipes, area dedicated to B2B and obviously the whole range of products.
For this project I was in charge to design the user flows, site architecture, responsive wireframes and later, the creative and development supervision.
Type Redesign, Responsive Website