Cellularline

Responsive e-Commerce


Cellularline is a full responsive website designed with a strong SEO approach.
The website is composed by two main sections that are fully interconnected by a transversal navigation:
the Product Section comprehends the website e-commerce, the Editorial Section provides useful informations to users about the products and their use.

Cellularline Homepage
Cellularline Homepage

As a UX designer, I started the project taking care of its user flows and information architecture in order to develop a hybrid webtree (a standard webtree for the corporate contents and a faceted webtree for product and editorial contents).

Cellularline Internal Correlations
Cellularline Internal Correlations

Following, I designed all the wireframes for desktop and mobile, analysing and constantly improving the responsive behaviour through the implementation of templates and recursive design patterns.

Later, I was in charge of the creative supervision and I provide the technical documentation for the development team.

Desktop Wireframes
Desktop Wireframes

Client Cellularline

Date 2015

Type Redesign, Responsive Website